Nive Girl of the Month: Redona Marku

We know that you're thinking - what is a "Nive Girl of the Month"? Each week, we will be interviewing a millennial woman that acts as a catalyst for deviating from the typical nine-to-five lifestyle. This week, our Nive Girl of the Month is Redona Marku, co-founder of Vata Vision. Vata Vision’s mission is to stray away from generic clothing by working closely with customers to create wearable art that empowers them to express their true selves! Redona and her partner, Mark, work together to create custom denim jackets that can either be made to order from their website or created on an individual basis. Each product is crafted with love and good intentions, which is why every jacket is adorned with a hand-stitched evil eye charm, in hopes that it will repel misfortune and bring good luck and protection into your life.

We hope you enjoy learning about Redona's background as much as we did!


Tell us a little about your background (ie. Hometown, College, Job, Interests, etc.) 

"My name is Redona Marku, I was born in the tiny country of Albania and grew up in Revere, MA. I graduated from Suffolk University in 2018 with a double major in Finance and Information Systems. I currently work for an investment bank here in Boston. My partner Mark and I also recently launched Vata Vision, which is a platform where people can order unique, hand painted denim jackets. My interests these days mainly involve researching ways to grow the business and finding inspiration for the designs."


What is something that most people don't know about you? 

"Most people probably don't know that I write several 'to do' lists every day. I make daily lists, weekly lists, and long-term lists. Sometimes if I'm feeling extra motivated I'll break them out into personal lists, work lists, and Vata Vision lists. I know, its weird ... and so unnecessary. There is a very good chance that I actually spend more time writing the lists every day than I do completing all of my tasks, but they keep me on track so I love them."


As our Nive Girl of the Month, how do you think you would define your individual style? 

"I would describe my style as youthful. I never really lean towards things that make me look much older. My goal is to remain as vibrant and fresh as possible."


Tell us about your morning routine!

"I usually wake up at about 6:45AM and get dressed for work. On an average day I won't apply much makeup, but if I know I'm going out after work I might apply some tinted moisturizer, bronzer, and all that good stuff. Then, I'll grab the lunch I packed the night before and I'm out the door by about 7:20. I spend the majority of my commute to the office deciding what to post on the Vata Vision Instagram. Then, when I get to the office I make a cup of oatmeal, get my coffee and start my to do list(s)."


How have you chosen to deviate from the typical 40-hour workweek? What initially prompted you to start your own business? 

"Since Mark and I just launched the business about a month ago, we are not yet able to deviate from our full-time jobs, so for now we are taking on both. What really prompted me to start the business was that dream of one day being self-employed and not tied down to any company or location. Since it is an e-commerce business it can essentially be run from anywhere in the world. I think above all, the concept of having the freedom to support myself while working when/ where I want is what really pushed me to give Vata Vision a shot."


Starting your own business can be a tough road. In the difficult moments, how do you stay focused on moving forward and making progress?

"The main thing that helps me stay focused is having a clear-cut vision of what I want to achieve. I like to create a very detailed picture of what I want and write it on paper. Once I have have fully developed this concept of what I hope to achieve and have put it out into the universe by writing it down, I try to work towards that every single day. Of course, some days are more productive than others but I don't let myself let go of that vision. I truly believe that we all have the power to manifest our dreams into reality and if we are open to it, the universe works in our favor. In fact, when I read back journal entries from years ago I realize that I spoke to existence the exact life that I am living today without even realizing it. In conclusion, what keeps me motivated during difficult times is 1) having a detailed visual of my goal that I can refer to and 2) the knowledge that I have the power to manifest my dreams into reality."


Who are your biggest influences? Who or what inspired you to do what you’re doing now? 

"The people that have had the largest influence on me from a business standpoint are Mimi and Alex Ikonn. I have been listening to their Youtube videos and podcast for years. I probably relate to them so much because they talk about the struggles of growing up as an Immigrant and truly starting from nothing to eventually running a successful multimillion-dollar business. They've truly changed my perspective on how I view my relationship, my business, and myself. I 100% recommend them to everyone I meet!"


 What is one piece of advice that you'd like to share with our readers?

"My advice to anyone taking on a new endeavor would simply be: don't be intimidated by the idea of working hard for what you want. It seems as though in today's day and age everything comes so easily. All we see everywhere we look is people displaying their cool vacations, designer pieces, awesome jobs, etc. What we fail to see is the hours of planning and research that may have gone towards that trip, or the months of budgeting that probably went behind that designer purchase, and the hours upon hours of applying and interview prep that preceded that job offer. Nothing is as easy as social media makes it appear and if it is that easy then I really don't even want it. The only time I have fully enjoyed anything in life has been when I've worked hard for it. Don't get me wrong, social media is an amazing platform to connect with people you can learn from and let yourself be motivated by others success - we just need to be mindful that those people probably worked their a** off for it. So I urge anyone reading to visualize what they want to achieve and not be afraid to work hard for it!"


The Interview Doesn't stop here...

If you would like to learn more about Redona, check out her online store at vatavision.com or follow the Vata Vision Instagram page here!

Don't be shy, we don't bite! If you know somebody that would like to be interviewed as the next Nive Girl of the Month, don't hesitate to reach out to us at nivegirlusa@gmail.com.

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